Cerealicious - an international story

While both breakfast cereal and cereal restaurants have their origins in the U.S., they have global appeal. For example, Cerealicious is a new chain of cereal restaurants that have opened in the Philippines. They are marketing these as dessert baras and they Filipinize the cereals by local adding nuts, fruits, cookies and candies. But apparently they are experimenting with other cereal items on the menu, including the addition of fish and pork! Maybe there are lessons that can be learned from Cerealicious that will help the fledgling industry here.

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