Wednesday, April 09, 2008

Cereal colonialism

What do you when you have saturated your market?

Look for new markets.

Breakfast cereal has been a food staple in North America for well over a century, and has been gradually making it's way into other markets like Europe, and more recently Asia. But, recent stories in Business Daily Africa (#1, #2) indicate that, based on experience in Kenya, the expansive continent of Africa may be the next frontier for cereal companies. Economic and cultural barriers are big challenges, but who knows, maybe cereal will someday be a truly universal food.

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