Wednesday, May 14, 2008

Cereal Heroes - coming to a theatre near you

There is word this week that Fable Works, a movie production and animation company, will be producing a 3D-animated movie, Cereal Heroes, to be released in 2010. According to their press release,

The story follows the adventures of cartoon cereal-box-mascots who are mistakenly brought to life when a plan to replace the worlds fallen superheroes with characters from comic books goes awry. These unlikely Cereal Heroes with ridiculous powers soon find themselves alone and on the run in an unfamiliar world that only they can save from certain destruction.

There is no word if they will using real cereal mascots (i.e. advertising placements) or coming up with their own. Somehow I can't imagine Toucan Sam, Sugar Bear, the Trix rabbit and Tony the Tiger saving the world.

Press release link

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