The Cereal Index: Is the economy turning around?
As I pointed out at the end of 2008 the recession impacts spending habits, including down the cereal aisle. Discount brands tend to do well when people are watching where every penny goes.
In recent months there have been signs that the economy is improving. And the unofficial, and purely hypothetical, "cereal index" seems to confirm that. Kellogg recently posted double-digit quarterly growth, and CEO David Mackay confirmed the principle of the "cereal index", noting that retailer branded products are not selling as quickly as they were. (source Australian Food News) That is obviously good news for the big cereal companies.
Technorati Tags: cereal, recession, Kellogg, breakfastbowl
In recent months there have been signs that the economy is improving. And the unofficial, and purely hypothetical, "cereal index" seems to confirm that. Kellogg recently posted double-digit quarterly growth, and CEO David Mackay confirmed the principle of the "cereal index", noting that retailer branded products are not selling as quickly as they were. (source Australian Food News) That is obviously good news for the big cereal companies.
Technorati Tags: cereal, recession, Kellogg, breakfastbowl
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1 comment:
Looking for info on Cereal Restaurants/Bar current? Like the Ceral Bowl, or Cereality. In California and thinking about opening one
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