Sunday, June 13, 2010

New from Kellogg

Life has been crazy the last couple of weeks. I will get back to my "Cereal upstarts" series ASAP, but in the meantime here are some recent developments:
Kellogg is introducing a new variety of its cornerstone cereal, Corn Flakes. New Corn Flakes Simply Cinnamon is "oven-toasted Corn Flakes with a touch of delicious cinnamon flavor". New varieties are hardly new, and this is not the first Corn Flakes variant, but this is significant because Kellogg has yet to find a successful one for the Corn Flakes brand. Will this one work? It just might.

On another note, there have been some unconfirmed sightings of a Toy Story 3 cereal from Kellogg as part of the new movie release. But, so far I haven't seen it and there is no indication of one on Kellogg's own Toy Story 3 promotional website. Has anyone seen this cereal? If so, please let me know. UPDATE: June 21/10: Confirmed sighting of box.

Technorati Tags: , , , ,


Press - Barb said...

your blog is too fine. Thanks for sharing this.

Anonymous said...

This cinnamon corn flake is quite tasty, but I wonder if it will last. I'm still getting over the loss of Touch of Honey! And cinnamon cereal seems to be such a niche market. Anyone remember cinnamon Crispix? Yum!

Anonymous said...

i think the new cereal "Crunch Nut" is great, i just wish the box was a little bigger.

Anonymous said...

and here we are, half a year later (give or take), and I can't find THIS cinnamon cereal on the shelve anymore! It doesn't look like Kellogg's is making any headway with "lightly sweetened" Corn Flakes. And I've been picking losers every time! :^) 1st it was Cinnamon Crispix, then touch of Honey Corn Flakes, now Cinnamon Corn Flakes. And Cinnamon Puffins (by Barbara's) are also hard to find. Hmmmm, something about that cinnamon ... drat!!