Monday, February 21, 2011

Kellogg to introduce Gluten-free

Report out today that Kellogg this year will be introducing certified gluten-free varieties of some of its cereals. Rice Krispies and Corn Pops are early examples.

Gluten-free cereals are not new. Custom Choice Cereal offers them exclusively, and General Mills and some other companies have a few. But, for gluten-free alternatives of mainline brands to be offered is significant, especially for the many people who are needing and desiring this option.

(Source: Gluten Free Appetite)

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