Gluten-free cereals are not new. Custom Choice Cereal offers them exclusively, and General Mills and some other companies have a few. But, for gluten-free alternatives of mainline brands to be offered is significant, especially for the many people who are needing and desiring this option.
(Source: Gluten Free Appetite)
Technorati Tags: cereal, Kellogg, gluten, breakfastbowl