But, a recent survey conducted by The Organic & Non-GMO Report found that many breakfast cereals labeled "natural" may contain genetically modified ingredients. This includes those from Kashi, Bear River Valley, and Mother's Natural Cereals. Technically companies that do this are not doing anything wrong, but it does irk health food advocates who believe that it is misleading. Unfortunately, what qualifies as "natural" is not highly regulated, leading to confusion and inaccurate assumptions among consumers.
(Source: Eat Drink Better)
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