Tuesday, August 30, 2011

Kellogg wants monopoly on Toucans?

Kellogg recently entered into a public relations quagmire by taking legal action against the non-profit Maya Archaeology Initiative (MAI) claiming that the MAI's logo infringes on Kellogg's Toucan Sam character from Froot Loops.

Obviously, trademark infringement needs to be taken seriously, but sometimes corporations go to absurd lengths to prove their case, and in the process hurt their own brand image. In my opinion, MAI's toucan is not similar to the the current Froot Loops version and it is highly unlikely that there will be any confusion among the public. As MAI's president, Dr. Francisco Estrada-Bell, said, "This is a bit like the Washington Redskins claiming trademark infringement against the National Congress of American Indians".

Source: MAI

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