Wednesday, June 13, 2012

Disney drops high sugared cereals

For years I have reported on the growing pressure put on cereal companies for their production and marketing of high-sugared cereals. Companies have responded with healthier cereals and voluntary reduction of advertising.

The powerful Walt Disney Company has recently made a decision that will have significant influence on a wide range of food manufacturers, including cereal. All food products advertised on their entertainment services must meet strict nutritional standards. For cereal this means no more than 10 grams of sugar per serving (although that's kind of nebulous since companies can easily modify suggested serving sizes).

This policy is likely to prompt other media companies to make similar changes.

(Source: New York Times)

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