Post has entered into a licensing agreement to produce a cereal targeted at toddlers using a Sesame Street theme. Not the first time the children's TV show characters have appeared on cereal, but Post is maximizing the marketing impact, especially by going after toddlers directly.
C is for Cereal is an apple flavored oat and corn cereal, and the shapes are X's and O's. The disappointment, however, is that there are actually no C's. A somewhat confusing message.