CowWow Cereal Milk

"There is nothing new under the sun" and that is often true in the cereal world too. It certainly is the case with cereal milk, an idea that goes back at least 7 or more years, but has never really taken off. The idea is simple: For people on the go and who want the taste of cereal without the crunch why not just provide the milk, like it is at the bottom of the bowl. Past attempts include Liquid Cereal and even a General Mills attempt, but neither succeeded.

Maybe the timing wasn't right. At least that appears to be the thought of CowWow, a company that offers organic milk in two "bottom of the bowl" cereal flavors: Fruity Trudy and Chocolate Chip Cathy.

It is questionable as to whether this will take off without a closer link to some major cereal brands, but the company does have one marketing accomplishment, the endorsement of Jimmy Kimmel.

We'll keep watching to see if this one Mooves.