Saturday, December 14, 2013

Super Bowl for Cheerios

General Mills continues their aggressive assault against the slide in cereal popularity. This year we've seen the focused use of social media, a willingness to be controversial, the return of the entire monster cereal family, and cereal box premiums, among other things. Their latest tactic is the announcement that the 2014 Super Bowl will include a Cheerios commercial, the first for the brand and something unusual for cereals overall. While details on the commercial are still secret, indications are that it will focus on "the power of family love and the important role that Cheerios and breakfast can play in building family connections".

We'll be watching.

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