Post is trying this strategy with new Poppin' Pebbles, the latest iteration in its popular children's targeted brand, Pebbles. But this is more than just a cereal loaded with sugar and artificial colors and flavors. This cereal claims that it "Fizzes in Your Mouth with Burstin' Berry Flavor". The secret is round green pieces that actually contain carbon dioxide. Mixed with liquid they are designed to create a fizzing sensation, perhaps somewhat like Pop Rocks candy. Certainly Rice Krispies have had "snap, crackle, and pop" for decades, but admittedly this version of Pebbles is much more fun to play with and eat.
Will Poppin' Pebbles truly fizz in bowls across the country, or will they fizzle out like so many other ideas?