One is green tea, something already being used in South Africa. Green tea has been shown to assist in weight loss, and with the obsession of many people to lose the bulge this could be appealing to consumers looking for an edge.
Another ingredient is carob. The dark brown flour is being researched for its antioxidant properties, and could offer some unique qualities in a breakfast cereal.
We'll keep watching. Of course, we will want to taste as well. In order for cereals based on unconventional ingredients to take off they have to be flavorful and something people will love to eat!