Mornflake - just add water!

Life has been extremely busy the last month, and I haven't posted here for quite some time. With things starting to get back to normal, watch for lots over the next week!

In order to turn around the slump facing big brand cereals it is going to take innovation. And, one aspect innovation needs to address is convenience. From the across the pond in Great Britain we just might have one of those solutions.

Mornflake claims to be the oldest cereal company in the UK, but their latest idea is fresh and new. Their new Superfast cereal pots contain dried skimmed milk powder meaning that all you have to do is add cold water and you are ready to eat breakfast. No need to have milk around. A great idea for eating on the run, etc.

The biggest challenge is changing consumers habits and perceptions. The convenience factor could help people change their habits, but powdered milk also has mental barriers for some people to overcome. Nevertheless, if the cereal tastes great and is well marketed this could be a breakthrough.

There's no word when will these will be available in the U.S. Perhaps this is an idea some enterprising American company wants to undertake?