One of the reasons for my personal fascination with cereal is its close link with pop culture. For decades cereal companies have recognized the emotional connection they could generate by giving bleary eyed consumers some fun at breakfast with cereals and boxes linked with sports figures, cartoons, movies, and more!
Movie-themed cereals, in particular, are not new. They have been a breakfast staple for years. Of course, movie-promotions on existing cereals have been quite common, but things get really exciting when cereal manufacturers go all out in their licensing agreements to create cereals with fun shapes and beautifully crafted boxes. Who can forget a classic like Jurassic Park cereal? And over the years, we have seen others, ranging from Indiana Jones to High School Musical.
In the last six months we have witnessed a resurgence in movie-themed boxes. Perhaps cereal companies, desperate to turn around declining sales, are reaching back to marketing formulas that have worked in the past to generate some new breakfast enthusiasm Here's a brief recap of some of the cereals we have spotted:
All in all, good cereal fun. The way many of us remember breakfast!