Kellogg goes natural too

It was just a few months ago that General Mills announced that they would be eliminating artificial flavors and colors, a big move. Not to be out done, in their recent investor call Kellogg basically announced the same thing, promising to eliminate artificial ingredients by 2018.

This is welcome news for health enthusiasts,and certainly not a surprise for those watching the trends in the cereal industry. It just makes one wonder, how much of this is reactionary in order to maintain market share?

If Kellogg and General Mills are going to reverse the slide in cereal sales they are going to have to do much more than just just eliminating some ingredients.

We keep hoping.