Pressure has been mounting for this type of legislation, as many consumers are concerned about the health effects of GMO ingredients. This labelling will provide people the information they need to make informed choices.
Of course, a brief mention on the side of a cereal box is likely to be missed my most people, but it does raise the question as to whether this will have a further negative impact on the sale of major brands of breakfast cereals. Will this give health-conscious consumers one more reason to look for alternatives? Certainly, some cereals are non-GMO, but more are not. Cereal manufacturers will need to pay close attention, and respond accordingly if it appears that this labelling further tarnishes cereal's reputation.