Monday, January 02, 2017

New Year, New Cereals

January has typically been a prime occasion for cereal manufacturers to launch new products, and this new year is no exception. Here are some of the notable cereals to watch for in the U.S. this month (although a few hit store shelves a few weeks early):

Kellogg's Cinnamon Frosted Flakes - Kellogg probably has realized that they can do so much more with one of the most popular cereals out there, Frosted Flakes. While this is not the first variety ever introduced, it might be the most interesting.

Post Cinnamon Pebbles - Cinnamon has become a popular flavor in recent years, and Post (affirming what Kellogg's sees as well) is relying on that with its latest Pebbles iteration.

Kellogg's Keebler Cereal - Most people are not aware that the famous cookie brand Keebler is actually owned by Kellogg. This is not the first time the company has tried a Keebler cereal, but they are wise in making another attempt, and playing off a strong brand to attract consumers. The 2017 version claims to contain "real mini chocolate chip cookies."

General Mills' Girl Scouts - Announced back in the fall, General Mills is also expanding on its cookie offerings with a unique partnership with the Girl Scouts, and two fun cereal flavors.

General Mills' Very Berry Cheerios - This one has not been officially announced yet, but some sites such as JunkBanter and Cerealously have already come across it in stores. Not the first berry flavored Cheerios, but a bright new extension to this leading brand. The O's feature specks of real berry powders (i.e. blueberry, strawberry, cranberry and raspberry).

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