Post brings new life to a stodgy brand

There have been a lot of new cereals hitting the shelves in the past few months, as cereal companies try everything possible to garner attention. Some are more exciting than others, with the majority hardly likely to make much traction. But, another recent introduction has captured my attention, and this one also comes from Post. They have launched three new varieties of their Shredded Wheat line, one of the oldest cereal brands out there. Shredded Wheat whether as the original biscuit, or one of the Spoon Size versions, is hearty, healthy cereal; but not cereals that most consumers pay attention to.

The new Shredded Wheat cereals are frosted spoon size biscuits. On the surface, this might sound hardly unique, especially in light of Kellogg's highly successful Mini-Wheats line. But, Post (quietly and quickly moving to become the most significant cereal company) did not just to spit out another knock-off. The flavors are bold: cinnamon roll, mixed berry, and s'mores bites. And the packaging jumps off the shelf with color and energy. I am sure people will want to try them. I do!

If it is possible to make Shredded Wheat interesting, then anything is possible at time when the cereal industry needs some big wins.