Bear Naked

Is it possible for a new brand of cereal to successfully enter into an already crowded market?

 

Bear Naked may be an exception. They are an innovative company delivering "natural" cereals, but with creative marketing and packaging that may break through the clutter. They're worth watching.

 

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Technorati Tags : cereal, Bear+Naked, marketing, breakfastbowl

 

Cereal restaurant in Canada

I've been tracking the growth of cereal restaurants in the U.S. But, now it appears that the trend is taking off beyond these borders. James Calder (blog) reports that one is about to open in Toronto, simply called "Cereal Bar".

 

The trend continues ...

 

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Technorati Tags : cereal, restaurants, Canada, breakfastbowl

neopets cereal

We've seen sports figures, movies and TV shows promoted with cereal, but this could be the first time that a major website has taken the form of a breakfast cereal. General Mills is selling neopets Island Berry Crunch, based on the popular virtual pet website for children, neopets. While this should be a hit among kids mesmerized by their favorite online world, some critics are very concerned about the tight relationship between the website and marketers.

What's next? Google cereal?

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Technorati Tags: cereal, neopets, General+Mills, breakfastbowl

Cereal restaurant business lessons

The Miami Herald has an insightful article regarding the business lessons being learned by one of the upstart cereal restaurants, The Cereal Bowl.

 

As an innovative new business concept and model, there are many things to learn and this article provides some valuable insights. For example, the founders of The Cereal Bowl expected college students as primary clients. Instead, they are surprised to see a large number of youngsters and families.

 

Important lessons for anyone wanting to jump on the bandwagon.

 

ARTICLE LINK

 

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Technorati Tags : cereal, business, restaurants, breakfastbowl

 

Cocoa Freakies

I've been tracking ebay for cereal boxes for several years, and I've never seen anything quite like this. (It could be a record for the sale of a collectible cereal box?). Previously I've seen rare boxes sell in the $500-$600 range.

 

A 1973 box of Cocoa Freakies (empty) sold Friday for $1302.00! (ebay item 7228255334). Obviously a unique box that generated a strong nostalgic response.

 

Incredible!

 

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Technorati Tags : cereal, boxes, collectibles, breakfastbowl

Alpha-Bits nostalgia

A few days ago, along with my regular blog review, I pointed out Nabisco's Spoonmen at "Boss" Cool Stuff. Author Bill Earl pointed out that last month he had another cereal nostalgia post featuring the Alpha-Bits Postman that appeared on early boxes. Take a look!

 

LINK

 

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Technorati Tags : cereal, nostalgia, Alpha-Bits, breakfastbowl

Milk and Cereal

Several months ago I posted on the popularity of a homemade music video made by two college students based on a song "Milk and Cereal".

 

Popularity is now an understatement. It has almost become a cult following with literally hundreds of copycat versions appearing on the Internet. The fun, catchy tune is catching on like wildfire. See the original on YouTube, and note the links for the other versions. LINK

 

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Technorati Tags : cereal, video, breakfastbowl

 

Cereal on the "The Apprentice"

Cereal gets attention on this week's "The Apprentice" TV show on NBC. Teams are given the task to design billboards launching Post Grape Nuts Trail Mix Crunch Cereal.

 

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Technorati Tags : cereal, Post, NBC, TV, breakfastbowl

 

Cereal and bloggers

Significant blog postings in the last few weeks pertaining to cereal:

 

"Boss" Cool Stuff highlights Nabisco's Spoonmen from the past.

 

shonuff reflects on the problem of cereal "dust"

 

College student, zibbyoneal, devotes an entire week to "Salad and Cereal Week" (also here)

 

The Impulsive Buy reviews the new Kellogg's Eggo Cereal.

 

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Technorati Tags : cereal, blogs, breakfastbowl

Another Cereality lawsuit

It's been a few months since I've reported on Cereality taking legal action against competitors (LINK 1) (LINK 2) (LINK 3), but it appears that they are at it again.

 

Yesterday Cereality filed a lawsuit against Cerealicious, contending that Cerealicioius has infringed on their trademarks and engaged in unfair competitive activities. (News Release here).

 

I understand that Cereality wants to protect their interests and that these types of lawsuits are common place in business. But, I reiterate: This may ultimately hurt Cereality more than help them. They may be perceived as bullies, and no one likes bullies. And, in an emerging market it is often helpful to have strong competition, because it increases the public's awareness of the concept, thereby increasing business. As the first, Cereality already has an advantage. And, if they truly provide a superior restaurant experience they should have no fear over their competitors who aren't even in the same cities as this point.

 

I just don't get it.

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Technorati Tags : cereal, Cereality, lawsuits, Cerealicious, breakfastbowl