Sunday, August 28, 2005

Cereal advertising lies

A recent post by the blogger linkandluigi dealt with the issue of cereal TV commercials, and the images that marketers are trying to portray.
Cereal is much more than just food. Through the use of themes, characters, and promotions, cereal manufacturers have been successful at creating an emotional experience associated with breakfast. This is why cereal has become such an integral part of our culture.
Seth Godin, in his recent book, All Marketers Are Liars, addresses this by pointing out how companies are successful when they create "lies" that we want to believe.
Oh, how we like to slip away into the fantasy world provided by cereal!

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