'Gr-r-r-eat!'

An excellent article from the South Bend [Indiana] Tribune that describes how

"Cereal lovers roar their passion for the crunchy stuff in testimonials, a cookbook and themed eateries"

Plus, some interesting stats:

Cereal sales

Cereal sales themselves have not ballooned, growing to $9 billion in 2003 from $8.5 billion in 1998. But studies suggest that cereal remains a staple for children, teens and adults.

Cereal is the third most bought item in the supermarket, after milk and soda.

In 2004, 96 percent of U.S. households purchased cereal and the average person ate almost 100 servings during the year.

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