Friday, September 23, 2005

End of low carb cereal?

Report today that General Mills is discontinuing its low-carbohydrate Total Protein cereal, convinced the low-carb trend (e.g. Atkins diet) is waning, and will be replacing it with higher- carbohydrate Total cereals with fruit, vanilla yogurt and toasted honey.
It's amazing how consumers jump around to different fads. Cereal is all about carbs, but obviously people wanted to believe they were going low-carb, when in fact, a low-carb cereal still has a substantial number of carbs.
In related news, General Mills reported increased earnings in its latest quarter. But, cereal sales have decreased by 4%. CEO Steve Sanger, however, believes that the cereal business will grow in the future with the decline in low-carb diets.


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