Tuesday, March 14, 2006

"Always Saturday Morning BootCamp"

Cereal restaurant Cereality has announced the development of a flagship cafe in Chicago. While these openings are quickly becoming less than news, what caught my attention on this one is the Franchise Training Facility that will be at the same site. The name: "Always Saturday Morning BootCamp(TM)". Read press release here.
That sounds like fun, and could be the key to Cereality's success. They are creating more than just a cereal restaurant; but an experience and a culture that taps into the important role that cereal plays in our society.
Word to Cereality: Please open one near me!


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