Thursday, September 07, 2006

Doug Flutie on Wheaties

General Mills announced that a new box will be introduced featuring Doug Flutie. Flutie gained fame in the 1984 Orange Bowl when he, playing for Boston College, threw the memorable "Hail Mary" pass to beat Miami. Flutie also later played in the USFL, CFL, and NFL.
What is significant about this box is that Doug Flutie is probably the athlete who popularized the concept of appearing on private-label cereal boxes. Flutie Flakes, sold in both the U.S. and Canada, were developed to raise money for the Flutie Jr. Foundation for Autism.

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