Monday, April 23, 2007

Cereal World and partnerships

Life has been quiet lately on the cereal front, but here is a recent development ...

I continue to watch with the interest the growth of cereal restaurants, like Cereality, The Cereal Bowl and a host of smaller copy-cats. This fresh concept is bound to see continued expansion.

But, growth has been far from explosive. Some have argued that the concept is not likely to take off outside of college campuses or airports. And, selling primarily cereal items is not a long-term profitable venture.

According to the Minnesota Daily, Cereal World, a Minneapolis restaurant, is soon to launch but in conjunction with the "Minnesota Popcorn Connection". While this combination provides branding complexity and confusion, it may be a worthy attempt for viability.

We'll keep watching.

Technorati Tags: , ,

No comments: