Thursday, April 05, 2007

General Mills looking for innovation

My second post on General Mills and innovation in the last week. It looks like they may be getting it.

Their website has a new page calling for scientists, inventors and others from outside the company who might be able to partner with the company. They say:

"We are constantly looking for world-class innovation partners - partners with novel capabilities - who can help us meet the needs of our consumer today and help develop products that will meet their needs of tomorrow."

General Mills is more than cereal, but obviously cereal is a big part of their business and it is a highly competitive segment. Innovation is the only solution for the long-term.

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