Monday, November 05, 2007

Kraft selling Post

UPDATE: Confirmed that on November 15th the sale took place for nearly $1.7 billion. (See Forbes)

Rumors have been swirling around a potential sale of the Post cereal brand from Kraft.

Reports today indicate that the division is about to be sold, likely to Ralcorp, a private-brand food maker. This is not surprising considering the dismal position of Post in the current marketplace. Hopefully it will breathe new life into this brand and contribute to more competition.

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1 comment:

Anonymous said...

Its interesting that Ralcorp is looking to buy Post considering they sold their cereal brands to General Mills in the 1990s.

I wonder what it is that they think is different now?