Saturday, November 10, 2007

Food fraud?

The Center for Science in the Public Interest announced this week eight "food frauds", misleading claims made by food manufacturers.The list includes a cereal, Kellogg's Special K Fruit and Yogurt. CSPI says that despite the claim that it "combines the crunch of whole grain goodness, the smooth creaminess of yogurt, and the sweet taste of berries", the cereal actually has no berries or real yogurt, and barely any whole wheat.

Consumers demand integrity in advertising. The product must deliver as promoted. Are cereal companies pushing the truth envelope at times for the sake of sales?

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2 comments:

Anonymous said...

Amen.

Post-er said...

Speaking of misleading cereal names, how about the ever-popular Honey Bunches of Oats? On the ingredient list, the first three ingredients are corn (which is apparently not whole grain), whole grain wheat, and sugar. Then we finally get whole grain rolled oats. Honey is about 2/3 of the way down the list; it's preceded by sugar, brown sugar, and corn syrup among sweeteners. So the cereal mainly is a rather humdrum mix of sugar-coated corn and wheat flakes, with an occasional oat cluster mixed in, and good luck finding the honey.

I love the way the cereal tastes, so I buy it sometimes when it's on sale. But I'm acutely aware that I'm not getting much honey or oats in the deal. I think psychologists call this "cognitive dissonance."