Give it away

Cereal samples have been around for quite some time. But Kellogg is pushing the concept even further by actually giving away full boxes of cereal.

OK, they're not handing out boxes in the stores, but certain new cereals have a "Try FREE" banner on the top. You simply send in your receipt and a form from inside the box and they will send you a check for the amount. A creative way to get people's attention. But, like most rebate programs, the actual number of people who bother to send in the form will probably be low. Yet, it could be a good marketing investment for Kellogg.

This offer appears to be on the new Smart Start Strong Heart Strawberry Oat Bites, and I've seen it on the new Frosted Mini-Wheat Blueberry Muffin flavor. If successful you may see it on other new cereals too.

Technorati Tags: cereal, Kellogg, marketing, breakfastbowl