He's Gr-r-r-eight!

Summer has been a quiet time in cereal world, but things have really heated up this week with the announcement by Kellogg that they will be honoring U.S. Olympic medalist Michael Phelps. Phelps, winner of a record eight gold medals, will be featured on boxes of Corn Flakes and Frosted Flakes, beginning in September.

No one questions the accolades given to Phelps, but the blogosphere and media have already lit up, concerned that Frosted Flakes is not a healthy cereal for Phelps to be gracing. Perhaps it sends the wrong message to children?

This is a major coup for Kellogg, but not the first time they have featured a major athlete. But, for me, it raises the question again: Where's General Mills and Wheaties? Did they even try? Or is Wheaties now out of medal contention?

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