Safeway goes Looney

Grocery giant Safeway has released a new line of children's food products as part of its private label "Eating Right" brand. To enhance the image of the new Eating Right Kids line they have entered into a licensing arrangement with Warner Bros. to utilize their Looney Tunes characters such as Bugs Bunny, Tweety, and Marvin the Martian. Eating Right is postioned as healthy foods, and over 100 items will be made available in this new children's line.This includes five cereals, all of which use natural flavors and meet certain nutrition guidelines.

This is not first time cereals have featured Looney Tune characters, but Safeway has found a way to unite popular culture with health. And, that makes it worth watching (and eating).

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