For those of you that don't know, Doug Flutie was the Heisman trophy winner who later played for the Buffalo Bills and San Diego Chargers, after a time playing in the Canadian Football League. Ten years ago he launched his own cereal (actually rebranded generic frosted flakes) with the hope of raising money for an autism foundation he founded in honor of his son who was diagnosed with the condition. Ultimately he sold 3 million boxes.
What is even more significant about Flutie Flakes is that it made successful a new type of cereal: private label sports cereals and other foods. Since then PLB Sports has launched numerous other cereals and foods featuring such athletes as Dan Marino and John Elway, and both college and professional teams.
The 10th Anniversary relaunch of Flutie Flakes is certainly worth noting.
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