Sunday, September 28, 2008

Starbucks goes cereal

Coffee chain Starbucks has been looking for a boost for its business, and may have found it: oatmeal. Recently Starbucks introduced hot oatmeal for breakfast, served with mixed nuts, dried fruit or brown sugar according to preference. According to a Reuter's report, Michelle Gass, senior vice president of marketing is quoted as saying, "It is the single highest volume (food) item in our history". It makes sense since their highest coffee sales are in the morning.

Maybe we will see more cereal offerings in the future?

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