MixMyGranola

A recent tip by a commenter has revealed yet another U.S. entrant into the custom cereal business, following in the footsteps of [me]&goji and Germany's mymuesli. MixMyGranola is in many ways very similar to the other two, except that focus on granola. Nevertheless, it's the same principle: pick your ingredients online and they will package them up and send them to you in a cylindrical container.

I am the first one to admire innovation, and custom cereals are innovative. Although this is still a fledgling opportunity which much potential, it will be critical for companies to not simply copy each other, but find unique ways to differentiate themselves from their competitors. Otherwise innovation will cease and great idea like this will be diminished.

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