Thursday, February 05, 2009


The move to more nutritious cereals is not new. Nor are "functional food" cereals which incorporate specific nutrients for particular health effects. But, pharmaceutical company Abbott has added a new twist with its Glucerna line of cereals - they are sold in pharmacies, not in the normal cereal aisle of your grocery store.

Glucerna products are designed for people with diabetes, and their cereals are to help "manage your blood sugar levels with a tasty breakfast". They are made with a unique carbohydrate blend and contain chromium picolinate which aids the body's insulin production. And they come in three flavors: Crunch Flakes 'n Almonds, Crunchy Flakes 'n Strawberries, and Crunchy Flakes 'n Raisins.

That's innovation. It's for a niche market, but innovation nonetheless.

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