Disqualified
Just a few months ago the world was abuzz with the incredible Olympic performance of U.S. swimmer Michael Phelps. Even Kellogg was impressed, quickly acquiring him in an endorsement deal.
But, things have changed. Phelps was recently photographed smoking marijuana, a move which has diminished his public appeal. Today, Kellogg stated that they will not be renewing his contract since his behavior is "not consistent with the image of Kellogg".
Source: USA Today
UPDATE: Feb 6/09: The blogosphere has been buzzing with many posts about this endorsement deal gone bad. Surprisingly, not everyone is supportive of Kellogg's decision.
Technorati Tags: cereal, Kellogg, Michael+Phelps, breakfastbowl
But, things have changed. Phelps was recently photographed smoking marijuana, a move which has diminished his public appeal. Today, Kellogg stated that they will not be renewing his contract since his behavior is "not consistent with the image of Kellogg".
Source: USA Today
UPDATE: Feb 6/09: The blogosphere has been buzzing with many posts about this endorsement deal gone bad. Surprisingly, not everyone is supportive of Kellogg's decision.
Technorati Tags: cereal, Kellogg, Michael+Phelps, breakfastbowl
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