General Mills and Target go vintage (again)

For the second year in a row, General Mills is producing a limited edition of vintage cereal boxes but available only through Target. An interesting article in Advertising Age probes this campaign and relationship and suggests that "retro designs of their youth appeal to stressed shoppers' desire for comfort".

This year's boxes include: Cheerios, Honey-Nut Cheerios, Lucky Charms, Cocoa Puffs, and Trix. Like last year there is also a vintage T-shirt offer.

General Mills has hit on an interesting idea - one that could be expanded further. It brings back "fun" to eating cereal.

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