Tuesday, March 03, 2009

General Mills and Target go vintage (again)

For the second year in a row, General Mills is producing a limited edition of vintage cereal boxes but available only through Target. An interesting article in Advertising Age probes this campaign and relationship and suggests that "retro designs of their youth appeal to stressed shoppers' desire for comfort".

This year's boxes include: Cheerios, Honey-Nut Cheerios, Lucky Charms, Cocoa Puffs, and Trix. Like last year there is also a vintage T-shirt offer.

General Mills has hit on an interesting idea - one that could be expanded further. It brings back "fun" to eating cereal.

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Jeremy said...

I dunno. The giant ad for the shirt kind of ruins the effect.

Anonymous said...

extra chocolaty explosion cocoa puffs with lifeway's low fat pomegranate keifir emphasize the explosion part.