Monday, March 23, 2009

Quaker finding a way to take off?

The rough economy is forcing people to reconsider their behaviors and buying patterns, and as I have previously pointed out, this includes the role of breakfast cereal. The companies that succeed in this time will understand this and respond to it.

Quaker Oats may be one of the wise ones. They have recently launched a new marketing campaign that reinvigorates interest in their foundational product, which typically doesn't have the appeal of the more flashier cereals. They are doing this not simply by praising the economics of cooking your own oats for breakfast, but with a "Go humans go" theme that emphasizes its sound nutritional value.

Value. Just what consumers are looking for today.

New York Times article

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