Sunday, May 24, 2009

Wheaties evolves?

New Wheaties boxes are appearing on grocery store shelves, but not with athletic heroes. Instead a new line of boxes is promoting something new that will be unveiled on September 9th. No solid clues are given, except a tag line of "Fuel. Win. Evolve". and a website (www.wheaties.com/evolution) that contains nothing more than this image.

While we'll have to wait 3 1/2 months to know for sure, this could be something significant from General Mills. Hopefully. In recent years Wheaties has lacked the lustre it once had. Perhaps a new, stronger brand aimed at today's true fitness buffs could make this a hard-core cereal with a position all its own.

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3 comments:

sarah said...

hi - i'm very intrigued about this new wheaties box. it isn't on my local grocery's shelves. do you have an image of it by chance? you can email me at sarah.etter@rivetglobal.com. thanks!

child3 said...

I was very lucky I found the new labeled Wheaties box of cereral at my local supermarket I eat wheaties all the time

Anonymous said...

I saw on Paul Aresu's www.paularesu.com website that him and his team did the photoshoot. I love his work and can't wait to see what the box looks like.