The trend toward healthier cereals is growing, largely the result of pressure from advocacy groups concerned about the marketing of unhealthy cereals to children. Kellogg has already reduced sugar content in many of its cereals, and both Kellogg and General Mills have boosted their cereals with fiber.
General Mills admits that reducing sugar can impact cereal taste. But, they believe that "technology, time and investment" is allowing them to reach their goal.
This evolution to more nutritious cereals is a reality we must accept. While classic cereal brands targeted to children will persist, they will certainly never again be as many of us remember them from our childhoods.
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