Wheaties goes for Gold

Coming off the Winter Olympics General Mills has secured three popular gold medal athletes for the covers of upcoming Wheaties boxes: Shaun White, Lindsey Vonn, and Seth Wescott. Apart from the obvious benefit of taking advantage of the recent Olympic fever this is significant in other ways as well. First, these are highly popular athletes, especially among the younger crowd. Could this mean a shift of focus to that demographic? And, this is on regular Wheaties boxes, not the new Wheaties FUEL. Obviously General Mills hasn't abandoned the core brand, and may be trying to breathe new life into it. In fact, notice the overall design changes to the box, representing a much bolder look. Will all these enhancements further revive Wheaties?

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