The new Toasties boxes are not truly vintage, but they do have the feel. Nevertheless, they are getting it right by going for the emotional attachment consumers have with cereal. Hopefully they will dig into their recipe archives even more.
By the way, on the topic of vintage cereals, be sure to visit the poll on our main page to indicate which cereals from the past you'd like to see.
Technorati Tags: cereal, Post, Toasties, breakfastbowl