From breakfast bowl to Super Bowl

It looks like new Wheaties FUEL could be scoring a touchdown this weekend with one of its endorsers a key figure in the Super Bowl. Indianapolis Colts Peyton Manning has been a prominent voice for the new cereal and is featured on one of its boxes. General Mills has been highlighting the big game connection in their social marketing, but I wonder how many of Sunday's fans will be aware of Manning's endorsement.

This would be a great occasion for a Wheaties FUEL TV commercial.

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