Tuesday, February 02, 2010

Kellogg reducing salt in the U.K.

I was gone for a few weeks in January, but the cereal world continues to evolve...

Sugar has been a big culprit in many breakfast cereals, and most companies have been taking steps to reduce it. Now, word comes from the United Kingdom that Kellogg will be reducing salt in many of its cereals there by up to one third. On the one hand, this represents the overall trend toward a stronger nutrition focus in cereal. On the other hand, this particular announcement is also reflective of the evidence that British cereals may be higher in salt than their U.S. counterparts.

Nevertheless, we will watch to see if the reduction of salt expands across the ocean and to other companies.

(Source: Daily Mail)

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