Friday, February 03, 2012

The digital cereal box

Interesting video from USA Today that features Mark Addicks, Chief Marketing Officer for General Mills. In the interview he talks about ways that they hope to engage consumers through digital content (via devices such as smartphones) on cereal boxes and other food products. The packaging becomes a "platform for content", and prize will be virtual. Done right, this could change the way we eat our cereal every morning, and certainly gives an advantage to the companies that can create digital media experiences.


Neil said...

Haha, this is awesome.

I remember when I was a kid Chex cereal came out with that game where you were a chex man running around shooting aliens... My brother and I played the heck out of that!

I think it would be great of they made it so you could get deals or something by twittering about the cereal you're eating or something... You know, viral marketing or something. What do you think?

Thanks! Neil of Airtight Cereal Container

Lloyd said...

Yes, cereal companies are way behind on utilizing social media!