Tuesday, January 31, 2012

Color-changing cereal

Innovation is critical for the cereal industry, but when is it just plain gimmicky? Researchers have developed a way to make breakfast cereal change colors once it comes in contact with milk. Quaker Oats owns the patents for the technology.

Sounds like fun, and would certainly catch people's attention. But would it be enough to lead a sustainable cereal brand?

(Source: The Guardian)

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