SexCereals are touted as "an amazingly delicious melange of wonderful, sometimes exotic, whole foods and spice." The implied message is that these formulas will enhance your love life.
This is obviously an incredible marketing effort, and one that should catch people's attention. But, as always, the cereals themselves had better be pretty tasty (or effective!) or the novelty will wear off fast, especially at almost $11.00 a box. At this point the cereals are available online and in Canadian health food stores. Don't look for it at your local grocers anytime soon, especially next to the Froot Loops.
(More at: Ottawa Citizen)