Now for the latest quest for the cereal alternative: breakfast drinks. And, this is coming from two of the biggest names in cereal, Kellogg and General Mills.
Liquid breakfasts are not new. Almost 50 years ago Carnation introduced its Instant Breakfast (now known as Carnation Breakfast Essentials), and within the last decade a few companies, including General Mills and Kellogg, were experimenting with cereal beverages. And, of course, there are all kinds of meal replacement drinks already available, most of them targeted at dieters.
But with the two big boys going after this again, maybe Carnation's original vision might itself become truly mainstream. With some people too busy even to get out their bowl and milk, with fresh marketing this could catch on to a greater degree.
Kellogg's entry into the market is with Breakfast to Go shakes. General Mills has announced BFast shakes. These are milk-based drinks, but with higher levels of protein, fiber, and other nutrients.
It's probably too early to tell how successful this latest attempt at breakfast drinks will be. Nonetheless, it will be an interesting development to watch, and taste.
(Sources: Huffington Post, and brandchannel)